If you own and operate a website there is no doubt you have heard of backlinks in some shape or form. Yet, do you understand the importance of backlinks to your overall online business? A large portion of your web traffic is going to come from Google, they are the biggest and most important search…
The marketing machine has been rolling on for as long as people have been trying to sell things. It is how you get your name and product out there to try to get atop the competition. While the sense of marketing has never changed, the ways marketing is actually done are evolving and changing. There…
Having a properly running website is crucial to having an online business these days. It was all brick-and-mortar or catalogs not all that long ago, and a lot has changed in a very short period of time. If you are just getting your company’s online site up and running, there are some crucial things that…
SEO is one of the fundamental aspects of any business and managing online content. It helps you to increase the number of leads and conversions you generate and, while this is not a short-term solution for increasing web traffic, it is a great way to improve brand awareness over time. Still, there are many people…
Google’s pay-per-click advertising has gained popularity in recent years. This is because of a number of reasons; among them, pay-per-click (PPC) allows you to advertise on Google. In the process, individuals are able to expand their reach and are able to exponentially increase the number of people who view their products and services. If you’re…
Website design and development are leading factors of your website’s user interface (UI). Because your user interface will help you to generate leads and returning viewers, it is essential for you to find the right tips and tricks to create your overall design and development. 1. Choose Your Platform When looking toward website design, you’ll…
You will be intrigued to know that Google processes over 3.5 billion searches every day. That is about 40,000 per second! How in the digital world are you supposed to get a search engine like Google to notice that your business exists and rank it above your competitors? There are mainly two ways to market…
Before understanding the key features involved into making a PPC campaign successful, it is worthwhile to develop a brief know-how of the term “PPC”. PPC i.e. “Pay- Per-Click” Advertising campaign is a type of internet advertising which encourages internet users to click on an advert and visit a specific product or service for sale. Business…
Website Designing – A pedestal To Better Digital Branding In today’s competitive world, an effective presentation of online branding, the line of services and products and the message conveyed to end consumer, ensure long term growth and survival of a company. A digital branding is best represented by its website, which showcases the values and…
IMPACT OF DIGITAL MARKETING ON BUSINESSES TODAY Change has been the only thing that is constant in today’s world. Businesses who understood this undertook necessary steps to stay relevant in today’s market. A revolution in traditional marketing is evident wherein it has been supplemented or in some cases has been completely replaced by Digital Marketing….
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